MAGAZINES EAST 2013
(Monday, March 25, 8:30-5:30)
BOLD — DYNAMIC — EXCITING — RELEVANT
What you need to succeed in the Digital Age.
Register Today to ensure your choice of Sessions. Click here.
(Registration also available at the door on Monday, March 25, 2013, 8:00-9:00 a.m. Cheques & cash only.)
2013 SESSIONS
 SECRETS OF AWARD-WINNING SOCIAL MEDIA PROGRAMS
9 am – 10:15 am
Kim Pittaway, Editorial Consultant, Journalist, Teacher
Want to boost the effectiveness of your social
media efforts? Find out how recent winners of the Canadian Online Publishing
Awards crafted their winning programs in this information-packed session led by
editorial consultant Kim Pittaway. You'll see examples of cross-platform
promotion, web-traffic boosters and hear advice from the team leaders behind
these winning efforts.
 CONTENT IS KING: HOW TO MAKE YOUR EDITORIAL WORK BETTER
9 am – 10:15 am
Jacqueline Kovacs, Managing Editor, Professionally Speaking, Ontario College of Teachers
This session will start by looking at the importance
of editorial and its key relationships with both readers and advertisers. We'll
wrap up with the study of one magazine was made-over to boost its editorial
appeal — including pointers that participants can use at their own
publications.
 PERFECT PITCH
10:45 am – Noon
Mary Jane Copps, The Phone Lady
Tick, tick, tick …today you have 20 seconds to
capture a prospect’s attention on the phone and inspire conversation. How do
you create the most powerful message for your brand? Mary Jane Copps, The Phone
Lady, will give you effective tips and tricks that will engage advertisers,
book more appointments and close more sales.
 MANAGING THE MODERN MAGAZINE
10:45 am – Noon
D. B. Scott, President of Impresa Communications, strategist, consultant & market researcher for the magazine industry
No matter whether you publish in print or using
mobile or tablet apps, it does you no good if you go broke. Successful
publishing companies are planned and managed. Whether your audience is small or
large, whether you’re a small, not-for-profit arts and culture title, or a
large consumer or b2b magazine, you need to know where you are now and where
your business will be in three to five years. We’ll look at tools, templates
and useful data sources that can help to plan and manage your magazine’s
future.
 IS TRADITIONAL MEDIA EXTINCT? HERE IS WHAT YOUR BRAND CAN DO
ABOUT IT!
Noon – 1:30 pm
Corey Poirier, Award winning motivational speaker and media brand specialist
During his dynamic Keynote Address, Media Brand
Specialist, and Award Winning Speaker, Corey Poirier will reveal his thoughts
on the state of the current media climate, impact of digital media, future of
media, and steps his media platforms have taken to not only rise to the
challenge, but thrive in spite of it. He will also address the rise in
prominence of Social, Digital, and Evolving Media; sharing ways you can
capitalize on these changes in your effort to make sure your brand isn’t left behind
as the way people consume media, and engage with media brands, continues to
evolve.
 A PEEK BEHIND THE MEDIA PLANNER'S DESK
1:30 pm – 2:45 pm
Robin Cook, Senior Brand Strategist Media, Revolve
Ever wonder how media planners make their
decisions? How do they choose one medium over another? In this
digital age do people still read magazines … like actual printed words on
glossy paper? In addition to a nostalgic stroll down memory lane and a leap
forward into the future of magazine, Robin will share the low down on what
media planners look for and how media recommendations are formed.
 CIRCULATION SOLUTIONS ON A SMALL BUDGET
1:30 pm – 2:45 pm
Faith Drinnan, CEO, The Oyster Group
Most small niche magazines have to do a lot with
a little, especially when it comes to circulation. In this session, Faith
Drinnan will reveal her top circulation strategies and solutions for magazines
with big circulation challenges and small budgets. She’ll show you how to
do more with less and still attract – and keep – subscribers.
COVER TO (ON-LINE) COVER — BRANDING 101
3:15 pm – 4:30 pm
Moderator, David Holt, Context Consulting
Panelists: Jacqueline Kovacs, Mary Jane Copps, D.B. Scott, Corey Poirier,
Faith Drinnan
This is code for: What’s the big picture? Where
is the industry heading? What are the details that will create a better future
for our industry?
NETWORKING OPPORTUNITY
4:30 pm – 5:30 pm
Stick around and enjoy a social hour with other
industry professionals.
Who should be there? Magazine
professionals and those aspiring to work in the industry: editors,
designers, photographers, writers, production and advertising sales,
distribution and fulfillment and students of journalism and the media
arts.
What to expect? 7
sessions on editorial, design, photography, social media,
advertising/sales, marketing and production. Enjoy continental
breakfast, lunch featuring keynote speaker, snacks and opportunities to
socialize.
Where? Westin Nova Scotian Hotel, 1181 Hollis St., Halifax NS B3H 2P6. 1-877-993-7846
Cost? $85/member; $150/non-member
SPECIAL STUDENT RATE: $50/student
TO REGISTER, CLICK HERE.
For more information on Magazines East, please contact
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We acknowledge the financial support of the Government of Canada through the Canada Periodical Fund (CPF) of the Department of Canadian Heritage towards our project costs. Nous reconnaissons l’aide financière du gouvernement du Canada par l’entremise du Fonds du Canada pour les périodiques du ministère du Patrimoine canadien pour ce projet.