Anicka Quin is the Editor-in-chief of Western Living magazine. Previously, she was managing editor at the environmental magazine Alternatives Journal, and editor-in-chief of id magazine, a Southwestern Ontario alternative weekly. She sits on the board of directors of the Canadian Society of Magazine Editors and the professional development committee of Magazines Canada, and is a past recipient of Magazines Canada’s Volunteer of the Year in BC.
Magazines East 2012 session description:
Wrap It Up –Top Tips for Smart Editorial Packaging
You’ve got the great content—now how do you convince your reader to dive in? The most-read stories are the ones that combine a beautifully written piece with a well-presented package that hooks the reader and keeps them engaged. Western Living Editor-in-chief Anicka Quin will talk about the 10 best ways to package your stories—from killer cover lines to winning display copy, great infographics to creative art direction. It’s about creating Velcro pages that present your content in the winning way it deserves—while sticking to your budget (and having some fun too).
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