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9 am – 10:15 am

Six Ways to Improve Relations with your Writers – David Hayes, Freelance Writer

It’s a tumultuous time for everyone, writers & publishers alike. The Internet is a great boon for us all, but also the source of some of our worst nightmares. David has been in the business, as a career freelance writer, for 30 years & writers today struggle more than at any previous time he can remember, for many reasons. David will cover editor-writer relations, rates and rights with emphasis on how sometimes, in the hurly-burly of business, writers become thought of as “content-providers” (which always sounds like they’re being lumped in with the person hired to provide IT services) when, in fact, they’re the most critical partners any magazine has. The ones who provide the stuff that is the reason readers read the magazine and often shamefully underpaid.

9 am – 10:15 am

The Closer’s Guide to Successful Advertising Sales - Sharon Resky, Atlantic Business Magazine 

Advertising and marketing is the key to a healthy bottom line and excellent editorial advantages.  Learn how to find the right fit and keep advertisers long term.

10:45 am – Noon

Digital Publishing – Is Print Dead? Myth or Fact - Martin Seto, Texterity

The demise of print has been predicted by the technology media. Is there any substance to this prediction or just media hype to create controversy to generate readers and sales of magazines and newspapers? This seminar will dig into this issue deeper and will look at the e-Publishing trends in the magazine industry and the impact of smart phones and tablets on the media habits of today's consumer.  How can magazine publishers prepare themselves for the future to survive and prosper.  Presented by Martin Seto technology blogger, ad guy and e-Publishing expert.

10:45 am – Noon

Wrap It Up –Top Tips for Smart Editorial Packaging - Anicka Quin, Western Living

 You’ve got the great content—now how do you convince your reader to dive in? The most-read stories are the ones that combine a beautifully written piece with a well-presented package that hooks the reader and keeps them engaged. Western Living Editor-in-chief Anicka Quin will talk about the 10 best ways to package your stories—from killer cover lines to winning display copy, great infographics to creative art direction. It’s about creating Velcro pages that present your content in the winning way it deserves—while sticking to your budget (and having some fun too).

1:30 pm – 2:45 pm

Enhance on the Design of your Magazine with the Bonus of Building Your Brand - Matthew Blackett, Spacing

Join Spacing's publisher and creative director, Matthew Blackett, to discuss how you can enhance the design of your magazine and build on your publication's brand with simple and creative ideas. Topics of discussion will also include events, merchandise, and contests.

1:30 pm – 2:45 pm

The Care andFeeding of the Digital Walrus, Matthew McKinnon, The Walrus

Since launching in 2003, The Walrus has consistently been Canada's most-honoured magazine. Its online companion, walrusmagazine.com, has enjoyed recent successes of its own — and has now become the capital of a growing digital planet that includes Walrus TV, The Walrus Laughs, The Walrus Blog, and a robust social media presence. Online editor Matthew McKinnon will discuss the evolution of The Walrus's digital strategy and execution, and reveal the how and why of developing web properties — including a new and radically improved walrusmagazine.com — that will keep relevant, engaging content clear and present in readers' minds.

3:15 pm – 4:30 pm

The Power of Brand Extension – Panel
Matthew McKinnon (The Walrus), Anicka Quin (Western Living) Matthew Blackett (Spacing)

What comes after the magazine? What avenues are there to expand your brand? Panellists discuss how to take that next step, what is right for you and hear about real life examples of brand extension success stories.  

Click here to register for Magazines East 2012 >