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(Monday, March 24, 8:30-5:30, Westin Nova Scotian Hotel, Halifax)


Best value for money in the magazine publishing industry — don’t miss this extensive one day conference covering all the current trends, strategies and “must do’s”.

The Lineup
8–9 am Continental Breakfast                            
9–10:15 am Ken HuntThe Magazine as Startup
9–10:15 am Faith DrinnanHopeless Devoted to You
10:15–10:45 am  Refreshment Break                                       
10:45 am–12 Jason Milller, Design, Deadline & Everything in Between
10:45 am–12 Jonathan DeanSales Strategies to Gain & Retain Customers
12–1:30 pm Buffet Lunch & Keynote Speaker, David Holt
1:30–2:45 pm Jason HamiltonDigital & Print – The Evolving Relationship                            
1:30–2:45 pm Darren CampbellEditor in the Digital Age
2:45–3:15 pm Refreshment Break                                       
3:15–4:30 pm Panel Discussion, Moderator David Holt From Pages to Tablets
4:30–5:30 pm Networking Reception      

Register Early
(To RegisterClick Here) 

The Presenters
DAVID HOLT, Keynote Speaker
The Power of Symbols
From mathematics to maps, flags, gods and superheroes, the human mind loves symbols as a way to make sense of a complicated world. We move from theory to how magazine designers and editors use design, images, colour, words, fonts and the like to send a crisp and compelling message to readers.  
David is editor in chief of OptiMYz, Canada's leading health and fitness magazine for women, and editor of Soar Halifax, a travel magazine partnered with Halifax Stanfield International Airport. He is principal of Context Consulting where he consults on strategy. He writes a column on Strategy for Progress magazine, where he was founding editor. In an earlier life he worked as a hydrographer at the Bedford institute of Oceanography.

JONATHAN DEAN, National Sales Manager
Magazine Advertising Sales: The Business of Selling Ideas & Solutions
People don’t buy advertising because they want to – they buy it because they have to. In order to compete in today's ultra competitive market, companies need to differentiate themselves from their competition. And the best way to do that is often through brand awareness (AKA advertising). Advertising is really problem solving — connect with your clients on a more personal and emotional level and let the results speak for themselves.
Learn how to present High Impact Campaigns with confidence and passion.

With over 5 years experience in media sales, Jonathan realized early on just how much he enjoys the fast pace and high stakes of the ad game. Now the National Sales Manager for SOAR Media Group, and OptiMYz Media Group, Jonathan is not only an accomplished sales person but also a strategic thinker and leader within his own company and the industry. For Jonathan, advertising is about more than just the numbers: it’s about finding a unique solution for each individual client.

KEN HUNT, Vice President, Digital, St. Joseph Communications
The Magazine as Start-Up
This session will focus on how to use proven software start-up techniques including Lean thinking, agile development, rapid iteration, product/market fit and scalability and adapt them to the magazine industry for both print/digital hybrid and digital only titles. In the era of big data, Ken will discuss how to separate the signal from the noise in your online metrics and focus on how to build a successful and profitable digital media company in an era of lower CPMs and declining advertising budgets.

Ken is the Vice President, Digital at St. Joseph Communications, Canada’s largest privately held magazine publisher. St. Joseph’s titles includeToronto LifeFASHIONCanadian FamilyWeddingbells and Where, among others. Formerly the founder and managing publisher of Ink Truck Media, producers of the city blog Torontoist, Ken came to St. Joseph via the acquisition that company in 2011.
(Ken Hunt is attending courtesy of Magazines Canada.)

DARREN CAMPBELL, Editor, Natural Resources Magazine
The Editor in the Digital Age
This session will examine the challenges magazine editors at small publications face in standing out in a crowded field where readers are increasingly eschewing hard copies of publications and experiencing them via your website on smartphones and tablets. This presentation will focus on ways to spice up the content of your website, and still have time to put out a magazine you'll be proud of (and people will read).

Darren is the Editor of Natural Resources magazine and winner of the Silver Medal for Best Resource/Infrastructure article at the 2013 Canadian Business Press awards.

JASON MILLER, Production Manager/Graphic Designer, Atlantic Business Magazine
Design, Deadlines & Everything in-between
For over 15 years, Jason has worked as graphic artist, art/creative director and now is the production manager/graphic designer withAtlantic Business Magazine. Jason will discuss his experiences at Atlantic Business including trends and changes in the magazine industry.  He is a former instructor at the College of North Atlantic, where he taught night courses in design applications. His awards include a 2009 Tabbie International Business Press Award and an Atlantic Journalism Award for Best Cover in 2012.

FAITH DRINNAN, Founder & C.E.O. of The Oyster Group
Hopelessly Devoted to You - A Workshop to Help You Find and Keep Subscribers
Leading circulation expert Faith Drinnan invites you to send samples of your marketing materials before the conference for her to critique and discuss with attendees in an interactive workshop format.

Send your materials IN ADVANCE in PDF to 
This e-mail address is being protected from spambots. You need JavaScript enabled to view it  or mail them to her at 59 Prince Albert Road, Dartmouth, NS B2Y 1M1 to gain the most from this workshop. Have no samples? Let Faith know what you would like to see via e-mail — for example insert cards, outserts, direct mail, e-mail renewal packages and invoices. This promises to be educational and informative.

JASON HAMILTON, Advocate Printing & Publishing
Digital & Print – The Evolving Relationship
Jason Hamilton is Director of Digital Operations for Advocate Printing & Publishing working within all of the Advocate Groups businesses to help develop and deploy digital strategies from Commerce, Digital Workflows, Imaging, and customer development with Web enabled systems.
Jason has been in the printing industry for over 20 years holding positions in both print/communications to systems supply chain from a national to global level. 

Who should be there? Advertising personnel, magazine professionals and those aspiring for careers in both industries — editors, designers, production specialists, marketers, and students of journalism and the media arts.
Many opportunities to network with experts in the industry.

Where? Westin Nova Scotian Hotel, 1181 Hollis St., Halifax NS B3H 2P6. The Westin is offering a special rate for Magazines East 2014 participants @ $119/night [plus tax]. Call 1-877-993-7846 to reserve your room — and don’t forget to mention you are attending Magazines East 2014!
Cost? Members, $79; Students $59 — includes all Sessions, Keynote Address, Continental Breakfast, Lunch and Snacks


Thank you to the Magazines East 2013 sponsors!