Countdown Underway to ...
MAGAZINES EAST 2014
(Monday, March 24, 8:30-5:30, Westin Nova Scotian Hotel, Halifax)
BOLD — DYNAMIC — EXCITING — RELEVANT
Best value for money in
the magazine publishing industry — don’t miss this extensive one day conference
covering all the current trends, strategies and “must do’s”.
9–10:15 am Ken Hunt, The Magazine as Startup
9–10:15 am Faith Drinnan, Hopeless Devoted to You
10:15–10:45 am Refreshment
10:45 am–12 Jason Milller, Design, Deadline &
Everything in Between
10:45 am–12 Jonathan Dean, Sales Strategies to Gain
& Retain Customers
12–1:30 pm Buffet Lunch & Keynote Speaker, David Holt
1:30–2:45 pm Jason Hamilton, Digital & Print – The
1:30–2:45 pm Darren Campbell, Editor in the Digital Age
2:45–3:15 pm Refreshment Break
3:15–4:30 pm Panel Discussion, Moderator David Holt From
Pages to Tablets
4:30–5:30 pm Networking Reception
Register, Click Here)
DAVID HOLT, Keynote Speaker
The Power of Symbols
From mathematics to maps, flags, gods and
superheroes, the human mind loves symbols as a way to make sense of a
complicated world. We move from theory to how magazine designers and editors
use design, images, colour, words, fonts and the like to send a crisp and
compelling message to readers.
David is editor in chief of OptiMYz,
Canada's leading health and fitness magazine for women, and editor of Soar
Halifax, a travel magazine partnered with Halifax Stanfield International
Airport. He is principal of Context Consulting where he consults on strategy.
He writes a column on Strategy for Progress magazine, where he
was founding editor. In an earlier life he worked as a hydrographer at the
Bedford institute of Oceanography.
JONATHAN DEAN, National Sales Manager
Magazine Advertising Sales: The Business of Selling Ideas & Solutions
People don’t buy advertising because they want to – they buy it because they have to. In order to compete in today's ultra competitive market, companies need to differentiate themselves from their competition. And the best way to do that is often through brand awareness (AKA advertising). Advertising is really problem solving — connect with your clients on a more personal and emotional level and let the results speak for themselves.
Learn how to present High Impact Campaigns with confidence and passion.
With over 5 years experience in media sales, Jonathan realized early on just how much he enjoys the fast pace and high stakes of the ad game. Now the National Sales Manager for SOAR Media Group, and OptiMYz Media Group, Jonathan is not only an accomplished sales person but also a strategic thinker and leader within his own company and the industry. For Jonathan, advertising is about more than just the numbers: it’s about finding a unique solution for each individual client.
KEN HUNT, Vice President, Digital, St. Joseph
The Magazine as Start-Up
This session will focus on how to use proven
software start-up techniques including Lean thinking, agile development, rapid
iteration, product/market fit and scalability and adapt them to the magazine
industry for both print/digital hybrid and digital only titles. In the era of
big data, Ken will discuss how to separate the signal from the noise in your
online metrics and focus on how to build a successful and profitable digital
media company in an era of lower CPMs and declining advertising budgets.
Ken is the Vice President, Digital at St. Joseph
Communications, Canada’s largest privately held magazine publisher. St.
Joseph’s titles includeToronto Life, FASHION, Canadian
Family, Weddingbells and Where, among others.
Formerly the founder and managing publisher of Ink Truck Media, producers of
the city blog Torontoist, Ken came to St. Joseph via the acquisition that
company in 2011.
(Ken Hunt is attending courtesy of Magazines
DARREN CAMPBELL, Editor, Natural Resources
The Editor in the Digital Age
This session will examine the challenges
magazine editors at small publications face in standing out in a crowded field
where readers are increasingly eschewing hard copies of publications and
experiencing them via your website on smartphones and tablets. This
presentation will focus on ways to spice up the content of your website, and
still have time to put out a magazine you'll be proud of (and people will
Darren is the Editor of Natural
Resources magazine and winner of the Silver Medal for Best
Resource/Infrastructure article at the 2013 Canadian Business Press awards.
JASON MILLER, Production Manager/Graphic
Designer, Atlantic Business Magazine
Design, Deadlines & Everything in-between
For over 15 years, Jason has worked as
graphic artist, art/creative director and now is the production manager/graphic
designer withAtlantic Business Magazine. Jason will discuss his
experiences at Atlantic Business including trends and changes in the magazine
industry. He is a former instructor at the College of North Atlantic,
where he taught night courses in design applications. His awards include a 2009
Tabbie International Business Press Award and an Atlantic Journalism
Award for Best Cover in 2012.
FAITH DRINNAN, Founder & C.E.O. of The
Hopelessly Devoted to You - A Workshop to
Help You Find and Keep Subscribers
Leading circulation expert Faith Drinnan invites
you to send samples of your marketing materials before the conference for her
to critique and discuss with attendees in an interactive workshop format.
Send your materials IN ADVANCE in PDF
or mail them to her at 59 Prince Albert
Road, Dartmouth, NS B2Y 1M1 to gain the most from this workshop. Have no
samples? Let Faith know what you would like to see via e-mail — for example
insert cards, outserts, direct mail, e-mail renewal packages and invoices. This
promises to be educational and informative.
JASON HAMILTON, Advocate Printing &
Digital & Print – The Evolving
Jason Hamilton is Director of Digital Operations
for Advocate Printing & Publishing working within all of the Advocate
Groups businesses to help develop and deploy digital strategies from Commerce,
Digital Workflows, Imaging, and customer development with Web enabled systems.
Jason has been in the printing industry for over
20 years holding positions in both print/communications to systems supply chain
from a national to global level.
Who should be there? Advertising personnel,
magazine professionals and those aspiring for careers in both industries —
editors, designers, production specialists, marketers, and students of
journalism and the media arts.
Many opportunities to network with experts in the industry.
Where? Westin Nova Scotian
Hotel, 1181 Hollis St., Halifax NS B3H 2P6. The Westin is offering a special
rate for Magazines East 2014 participants @ $119/night [plus
tax]. Call 1-877-993-7846 to reserve your room — and
don’t forget to mention you are attending Magazines East 2014!
$79; Students $59 — includes all Sessions, Keynote Address,
Continental Breakfast, Lunch and Snacks